Amber Daines

Personal Information


During the past 25 years, Amber has become of Australia’s most agile communications professionals, known for her ability to devise and implement successful strategies across all forms of communications.

She worked in Australia, Asia, USA, the UK and Europe, and has a deep understanding of complex geopolitical landscapes and can leverage her connections globally and from diverse sectors.

Amber spring-boarded her career as an award-winning TV and print journalist turned media relations expert, public relations director, and sought-after crisis communications consultant. She has been engaged by scores of household-name organisations including AMP, Deloitte, Finity, Westfield, Sydney Water, Sephora, Westpac, eBay, and Stryker.

Hundreds of well-known CEOS, business leaders and senior spokespersons have engaged Amber to help bolster their PR strategies, navigate a crisis, improve stakeholder relations, and sharpen their communications thinking for the immediate and longer terms. Amber is also a licensed media trainer and presentation skills coach.

She is also a member of the Australian Institute of Company Directors (AICD) and has served as a non-executive board member for organisations such as Women for Election Australia (WFEA), the Wayside Chapel, Together for Humanity and the Central Coast Sports College.

Amber holds a BA (Communications) from the University of Technology majoring in Journalism and Politics, a MA from the College of Fine Arts (UNSW), and a Graduate Certificate in South-East Asian Arts from the University of London. A firm believer in life-long education, she is currently studying Environmental Sustainability and Business Management at the University of Newcastle, with a goal of working with more businesses committed to making the planet better for all.