Danica is a Public Relations and Strategic Communications professional who has an extended skillset into business strategy and leadership support and coaching. She has held a range of leadership roles in both government and the private/commercial sector managing public affairs, advocacy, and investor relations.
In her time in senior leadership roles, she has honed her skills for working with both ‘at risk’ and complex organisational and contractual or reputational challenges and positioning, being able to troubleshoot the issues and implement strategies. This work has extended to more recent strategy advice on a consultancy basis for private sector and commercial organizations.
Danica has been brought into a wide array of industries to support and advise on large corporate turnarounds and restructures, start-up eco-systems, FMCG brand builds and alignments, crisis situations and the start-up ecosystems and business incubators where she leads strategic engagement, investor relations and supports companies as a mentor. She herself is a co-founder and strategic advisor for a FMCG platform so understands first-hand how to put strategy into practice.
Danica is a passionate advocate for the Arts and commits time in a voluntary capacity to support women’s health charities and is currently a member of the Marketing and Fundraising Committee for the board of Endometriosis Australia.